Dec 28, 2009

Giving Back: Public Enemy in D.C.

Reposted from Sounds of VTech

On November 18th, Virgin Mobile brought Public Enemy to D.C. for a good cause. To celebrate the three year anniversary of National Homeless Awareness Month designated by Congress through the efforts of the RE*Generation, Virgin Mobile’s charity arm. Proceeds from the event went to benefiting homeless youth, helping them keep warm, and giving back to the Sasha Bruce House, where a young person who needs a place to stay- for any reason- can find a home here.

Virgin Mobile sponsored an early Thanksgiving dinner at the Sasha Bruce House with Public Enemy, with a tour of the shelter and participated in a Q&A session with the kids and press.

Once they finished, they proceeded to George Washington University’s Lisner Auditorium in true Public Enemy style, on the back of a flat bed truck! Livening up the mood by giving a small performance on the streets of D.C. before taking the stage for one unforgettable night.

“Don’t believe the hype. Just because everyone says the economy’s coming back doesn’t mean that homeless kids don’t need a place to sleep and keep warm.” Flavor Flav of Public Enemy

Check out the video below presented by VTech in partnership with Virgin Mobile and The RE*Generation from that memorable evening.

The Sounds of VTech / oc_vtech_final7-largeqt

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What I'm really loving is the video player offers "HTML5 and Flash" embed for non-social networking sites, so everyone's getting on the html5 bandwagon (which, again, will make all online video easily [thus massively] more interactive and actionable).

Pretty slick video, c/o Harmonie, Brandon D. & intern Matt.