Jan 29, 2010

Why I Hate SEO

A few weeks ago I gave my brother and his fiance a copy of Gary Vaynerchuck's Crush It! because they're both in professional fields where it's good to establish themselves as a brand online. On the phone last week, we were talking about how frustrating it is that even though having our last name is awesome, half of the Google searches for our names pull up kids squatting next to dead deer.

So with that in mind, I provide you with some of best pics for when you search my name:













Jan 28, 2010

iPad Response Pt. 1: Augmented Reality



If I haven't written enough yet about my feelings on augmented reality and the direction of computing, I just came across this video (though it was posted in September of 2008), and I thought it was especially ironic because it's applying AR to books, which the iPad's supposed to replace*.

The video was made in CV Lab in Switzerland, and explores the concept of turning a typical picture book into an augmented reality experience. My first criticism of the iPad is its lack of onboard camera, because that removes any possibility of AR. Just like an iPhone, it has the accelerometer and it has a compass, so it takes care of all the back-end work needed for AR (and there's already a few available in the iTunes store), except the required camera. Engadget points out that the SDK asks for a camera that doesn't exist, so it's pretty likely that'll add on before the item actually starts shipping. So here's an example of AR completely hitting mainstream as it literally a window to the world.

Imagine having a popup book with characters coming out of the popups or snow falling. Imagine having your kids watch a puppet show you perform that casts animated faces and voices onto your puppets for you. Imagine gamebooks that kids have to stack all the colored squares before watching the next little video or learning about clouds.

In short, developers, think of the children.

*(It won't. Nothing will. This argument is a complete red-herring.)

Jan 27, 2010

Changes Being Made


Whole Foods Fiasco
Originally uploaded by brandonthebuck
Some write books. Others extinguish fires.

My contribution is to bring back a meat sandwich.

Jan 21, 2010

I Feel Like There's A Story Here...

...but I don't know where to start.

Photo 24

21 January 2010

Photo 26

The irony is I hate this cat.

"I'm Here" Trailer - Spike Jonze's New Short Film

Just when I start feeling iffy about Spike Jonze, we see he's still doing the things he does best: making super-surreal films in a super-real, intimate way.

This reminds me a lot of his Daft Punk "Da Funk" video, and I'm very pleased to see Absolut Vodka funding the film: there's no reason major brands can't be standing behind great, original short films (ala BMW's The Hire, or Stride Gum's Where The Hell Is Matt?).

Jan 19, 2010

Tropico - A Short Film By Beau Buck

Indian Princess and the Buffalo take off on a high speed desert motorcycle chase to rescue their kidnapped Baby Buffalo!

Created by Beau Buck and Nate Kuljian

Thank you Lindsey, Heather, Curt, Matt, and Josiah

Jan 14, 2010

The Tyranny Of The Hit: The Economist On Taste

"A lot of the people who read a bestselling novel, for example, do not read much other fiction. By contrast, the audience for an obscure novel is largely composed of people who read a lot. That means the least popular books are judged by people who have the highest standards, while the most popular are judged by people who literally do not know any better. An American who read just one book this year was disproportionately likely to have read ‘The Lost Symbol’, by Dan Brown. He almost certainly liked it.”
-The Economist, A World of Hits

Jan 10, 2010

PHOTOS: The @Causecast Team Spends Some Time Together

On Friday, the Causecast team took a small retreat to a house in Malibu. We ate, we drank, we played.



We've been through a lot this year (check out this video of what Causecast accomplished in 2009) and we have a really awesome team.

Redesigning Print For The E-Book/Tablet World

Mag+ from Bonnier on Vimeo.


I'm about a month late to see Bobby's blog about Bonnier R+D's concept of a Digital Magazine, but of course if you know me, you know I've been ridiculously geeky about interactive media and how it's setting itself up to change tons of industries: tv, print, journalism, retail, etc. Of course, multitouch interfaces like these have been my wetdreams for a good many years anyway (I've been trying to come up with some excuse to a concept piece like this for Causecast, but haven't figured out the relevancy).

Most things about this I love: maintaining the good design of the magazine (Popular Science, depicted in the video, can be a bit noizy on paper, but kinda sets itself up for this sort of thing), allowing the reader to choose how they want to read the article, and stupid-easy ways of sharing and annotating. I especially like how the text moves at its own speed, contrary to the background photographs, giving a more 3D feeling.

Two things I felt it missed, though. First was the lack of resizeable text. I don't mean being able to click a "+/-" key to zoom (like web browsers), but a way to really drag and resize the text to your liking. If you'll notice, a long vertical block of text exists on one side of the page that scrolls up and down, but can eventually be hard on the eyes when reading a long story. Getting control to make the text fullscreen, or text-only, would be pretty valuable; Wired magazine, in particular, can get really irritating to read when they print text in silver, and an e-reader that can change that would be really important.

The other point is that even though I respect the magazine layout's porting to a digital form, I feel like it's merely a transition to what digital publishing will really become. Author and Mark Jeffrey pointed out in an episode of Bibliotech that the biggest problems with e-books now is they're hitting the same transition period as television hit: initial television producers didn't know how to work with television, so radio hosts sat blankly in front of the camera. Right now, ebooks are essentially just pages on an electric screen, which is why market adoption has been rocky.

What really comes to mind is when Blaise Aguera y Arcas debuted Microsoft Lab's Photosynth and SeaDragon at TED Talks in 2007. The video below cuts straight to his example of an advertisement concept:


(full video of Photosynth demonstration)

When you're no longer limited by the resolution of a printer, size of paper, or people's visual capability, there's little point to continue designing as print has designed for hundreds of years. What's to stop print publishing from eventually being a combination of Prezi and Google Wave? I'm completely certain it'll come to that, but it's just a matter of the mass public being able to get their mind around such concepts: it took 3 years to get people's head around Twitter for crying out loud, and the majority of the media industry still doesn't know how to use it.

Jan 4, 2010

New Years Resolutions for 2010

1) Weigh 165lbs. or less by my birthday (May 22)
2) Run at least 4x per week. Run in a marathon.
3) Build a solid website for myself and portfolio reel.
4) Publish more pictures. Learn how to better post-process/edit photos.
5) Create at least one iphone app.
6) Travel to another country.
7) Take another long-distance road trip.
8) Reduce drinking soda (1/week), drink water instead.
9) Put Joy, my thesis film, online.
10) Update the blog more frequently.

Jan 2, 2010

Hiking Torrance Beach and "The Dominator" Defeated

Ryan and I took a little hike near Torance beach today, where there's the wreckage of an old ship called the Dominator.

I tried to take some of these pictures as HDR's, but still have trouble assembling them correctly. You can be sure to see my progress here.

Beach hike.

IMG_0970

IMG_0960

Tractor on the beach

"The Dominator" defeated

Jan 1, 2010

The Top Films of 2000's, And What To Expect in the Next Decade

So now that we've gone through the first decade of the 21st century, everyone and their mother has put together Top 10 Film lists. It's amazing to recognize how far we've come, especially for titles that feel like they were released forever ago: I remember watching Amelie with my high school crush, or going to seminars at the Santa Barbara Film Festival where producers and independent filmmakers debated whether The Blair Witch Project would be the beginning or end of Hollywood (yes, Blair Witch was technically released in 1999, but this topic is still under debate at nauseam today).

But I'm not really interested in making a list of my top-ten favorites, and you're probably not interested in reading another (they're all basically the same). What interests me more is trying to figure out what films had more lasting affects on other films in the decade, and on pop culture as a whole. Rather than put them numerically, I've placed everything categorically, and will try to sum the different areas down to only one film if possible.

Most Influential To Style
The Royal Tenenbaums


If there was one adjective for the style of films in the 2000's, it's "quirky." Awkward humor, no punchlines, focus on embarrassing moments instead of the ridiculous; it was everywhere. Wes Anderson had already established his visual and narrative style clearly with Bottle Rocket and Rushmore, but Tenenbaums really explored a retro-style that hadn't quite been put on film. Anderson flashbacked to his own childhood in the 70's and 80's: headbands, pastel colors, hand drawings, record players; and we ate it up. Tenenbaums lead the way for Noah Baumbach, Jason Reitman, Jared Hess, Michel Gondry, and on and on.

Combine Tenenbaums throwbacks with Donnie Darko's surprisingly influential "80's was cool" mantra, and you create the "hipster" movement that stormed pop-culture in the last 2-3 years.

Most Influential to Technique
Traffic


This is a bit less tangible, because there really wasn't anything original in this, however it still had its effect nonetheless. First, Traffic was influenced directly from the Dogme '95 movement, according to director Soderbergh, and his method was much more similar to the indie movement in the 1970's (Saturday Night Fever, The French Connection, etc.). The film was sharp, grainy, handheld, color-dial set-to-11. The story was multi-tiered, unraveling, and sombre-but-frank in its portrayal.

Though this film lacked originality in the sum of its elements, it did show Hollywood that these films are profitable and respected. This encouraged the behaviors of directors who had the same eye to make films in this style: Paul Greengrass, Alfonso Cauron, Christopher Nolan, and more. Gladiator, which also came out in the same year, garnered more attention and also featured much of the same style, Traffic's more personal, domestic story and lack of epic visual effects had the further-reaching effect to Hollywood.

Most Influential to Photography
Cidade de Deus (City of God)


What Traffic did to visual style, City of God did on steroids. And again, everyone ate it up. What differed from Traffic in this case was super-saturation and vivid colors, often with 2-3 strong color lightsources in the same frame. This film was basically remade as Man on Fire and gave Tony Scott a leapfrog to the style he was already developing on his own, as well as for Gore Verbinski, Michael Bay, Saw and every "horror-porn" film made afterward.



Most Influential to Visual Effects
Lord Of The Rings: The Two Towers


Lately everyone's been in a huff about George Lucas making Phantom Menace too soon because character animation was nowhere near strong enough to carry on a film. Apparently proper maturity was only 3 years away when Peter Jackson created emotional performances in the character Gollum. James Cameron said he knew Avatar was ready to begin production after Gollum's performance. Although Pirates Of The Caribbean: Dead Man's Chest did a far better job at rendering CG characters four years later, it would not have happened without Gollum leading the way. Ontop of that, the program MASSIVE was invented to create crowd simulations, which has been used in dozens of major films and hundreds of commercials. And all of the action scenes had real and artificial handheld camera moves, which are now the entire basis of some films: Cloverfield, Spiderman, War of the Worlds, etc.

- - -

Now that the decade's up, where will things be moving?

Epic Tentpoles v. Micro Digital

The gamut between the large and small will widen. Theatre attendance is at an all-time low, and the only way to curb that for now is 3D. Most major Hollywood films are being shot in 3D, animated films can easily be rendered to 3D, and the cost to make 3D from a 2D source is low enough to make its money back in no time (Nightmare Before Christmas, the often-publicized and soon-to-come original Star Wars films, etc.). Add to that The Dark Knight shooting 30% of the film in IMAX format, the rumors that the next film will be shot 100% in IMAX, and the revenue incentive to do an IMAX blowup for every major film, the epic tentpole films are here to stay.



But.

HD-DSLR's came out of nowhere in 2008. In fact they grew in popularity so quickly that a lot of the initial buyers are regretting jumping the gun (limit in color range, noticeable compression artifacts, "jello-vision," to name a few). But regardless, they are setting a precedent that you can get 80% of the job of making something look like it was shot on 35mm cost ~$5000. That fact alone has RED pulling their hair to parallel their digital cinema technology to fit the market (their RED ONE, released only 3 years ago, comes at ~$30,000 for the system). Hollywood went bananas for District 9, costing $30 million and looking like >$100 million, and Paranormal Activity, costing $15,000 and earned over $100 million, so there's going to be pressure to make <$1 million films perform on-par with the $200 million film counterparts.

That is, of course, if they're still released in theatres. YouTube debuted in 2005 and streams feature-length 1080p films (along with Hulu and Netflix), and although no one's set the deal to be a producer/distributer solely online (Netflix tried and failed), we're going to see a huge wave of feature-length films and episodic series stream online and look almost as good as what we'd see in theatres.

Truly Interactive Media



Only in the last year has "augmented reality" become popular, but it hasn't yet become mainstream, mostly because the technology and adoption is 90% there. We'll be seeing location-based films and interactive performances: imagine walking up to a closed-off spot in a shopping mall and being able to watch a major band or artist perform a song from any standpoint on your phone, or scenes from Indian In The Cupboard in actual size after you purchased a special box of cereal.

Long, long-form storytelling



In the 1970's, everyone in the country watched the same major TV series, which were always the hot topic at the office or on the weekends. In the 1990's, there were so many shows to watch that the size of audience diminished and so there was no one to catch you up on the show if you missed an episode; shows typically ended after a few seasons for lack of interest. DVD's of shows turned out to be a huge success, and along with streaming online through Hulu (or illegally), people could easily catch up on what they missed. Haven't seen 24? Catch up on 7 seasons so you can tune in when Season 8 starts in two weeks. You can catch up literally any time of day, so hearing someone admit to watching entire runs over 3-day weekends is not uncommon, and will only increase now that TV shows are shifting around their seasons (no more Summer or Winter breaks).

Back To Style



Realism had its time to shine throughout the 90's, so 00's was naturally extraordinary circumstances told in ultra-realistic settings (Eternal Sunshine of the Spotless Mind, Cloverfield, Where The Wild Things Are). I believe we're turning back to stylized, less-realistic films visually. Films like Hurt Locker run against this theory, and though there will still be very realistic films, I think as a whole we're moving back to "control." This is very apparent with television: ER is over and is now the highly-glossy (and not-short-enough lived) Trauma tried to fill its place. All of USA and CBS shows are classy supermodels in post-modern, Miami Vice conflicts. And I even hate to admit that The Dark Knight was a lot more stylized and beautifully composed than the realistic, worn Batman Begins, which was its most charming factor.


All in all, this first decade showed a very wide range of themes and appearances that are really hard to quantify into "movements;" such words should be left to professionals and smarter people to describe. And because of that, it's very difficult to anticipate what'll be in store for the next decade, only because equally as dramatic is the evolution in how films are consumed (the biggest changes happened in only the last few years). The part I'm most excited for is how the democracy of the medium has moved: where dedicated and equally-talented amateurs are the voices of the change in media (Lonely Island, Derrick Comedy). And although I don't enjoy the quality that comes from some of YouTube's top videomakers, I'm glad to know that the scale of those who choose their own source of entertainment number in the millions, and even they're trying to figure out what that medium really means.


(note: SNL shoots some footage, including opening title sequences, on Canon 5DmII and 7D cameras)